Writing for South Australian Government websites Workshop
18 February 2010, Education Development Centre - 9.00 am - 4.30 pm
On this page:
Participate in this one-day workshop presented by the first chief editor of sa.gov.au and find out how to:
- write appropriately for the Web and your audiences
- write succinctly and accurately
- make your online information easy to find and understand
- comply with the writing standards in the Website Writing Guide
- organise the content of your website for your users, not you
- prepare content for www.sa.gov.au
- write for higher Google ranking
- edit and proofread your online content.
Participants will be given practical and useful tips, tools and resources that can be implemented immediately.
- The Web as a medium: what’s special about the Web and the way people use it, how people process information on the Web.
- Identifying your aims and audiences: how knowing your aims and the needs of the audiences changes your writing.
- Thinking clearly: managing the writing process, using the Website Writing Guide.
- Organising the content: clear headings, information architecture, page layout.
- Writing for Google: how to write and structure content to improve Google ranking, how to choose and use keywords.
- Writing clearly and appropriately: tone, style, grammar, vocabulary and accessibility issues.
- The iceberg approach: how to layer and structure information.
- Editing and proofreading: how to rewrite, cut and restructure existing content.
This workshop is aimed at non-technical people in government who want to know how to make their website content easier to understand and find.
The workshop format is a mixture of presentation, writing exercises, examples, group work and interaction between participants.
Steven Smith developed the online resource: Website Writing Guide. He is currently Chief Editor of www.sa.gov.au. He has given numerous workshops on writing for government and other websites across Australia. He has a website consultancy company, United Focus Pty Ltd.
He wrote the Writing for government websites Better Practice Checklist for AGIMO and recently chaired the Ark Group conference in Sydney, Managing Your Online Content. He wrote for the Australian Government the www.e-businessguide.gov.au
He has written book: Living Websites - managing the life cycle