Website Writing Guide

Preparing the content

Identifying the aims of the Web page

Determine the aims of a Web page before starting to write.

Effective writing for the Web requires you to determine the aims of the page or section. The aims determine the style, tone, depth of information and format of the information.

To determine the aims of the content, consult with colleagues and managers, and research the rest of the website to ascertain the context of the section or page. Aims might include:

  • informing
  • raising awareness
  • instructing
  • promoting
  • training
  • engaging
  • persuading
  • influencing
  • selling.


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