Website Writing Guide
Editing and proofreading websites
Editing Web pages
A Web page needs to be checked for the consistent and correct application of the style and presentation guidelines in this Guide and of the organisation’s internal style guide. Editing is not about checking for errors in spelling or grammar or for typos, that's the job of the proofreader.
What to edit
Editors should be prepared to check the following aspects of each Web page:
- content - accuracy, currency, scope and relevance to the intended audiences
- writing style - is it appropriate and does it use plain English
- headings and organisation of the content - will they make sense to the users
- consistency with the organisation’s policies and brand
- legal issues - does the content and presentation comply with the law
- approvals - has it been approved by the right people.
How to edit
Editors should check the text in hard copy, first as a Word document and then after it has been set as a Web page. The page should also be checked on-screen to ensure that the page looks and functions as it should.
When editing a Web page the editor should:
- be familiar with the in-house editorial style, relevant policies and branding issues
- be familiar with the aims of the Web page and the website
- be aware of who the target audience is and their expectations
- have this Guide bookmarked in your browser and reference books nearby - eg a dictionary, Strunk and White's, Elements of Style and the in-house style guide.