Website Writing Guide

Web writing and presentation style

Use clear, concise, plain English. The basic principles of plain English are especially applicable to writing Web pages. These guidelines address the rules for style and presentation.

Writing directly and succinctly

Paragraph and sentence styles

Heading hierarchy

Web page navigation

Scrolling and page length

Making your content accessible

Presenting instructions

Writing for Google

Capitals in headings

Hyperlink style

Acronyms

Brackets

PDFs

 

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