Website Writing Guide
Writing for government websites
Composing effective headings
Effective page and section headings:
- make sense to the target audiences
- avoid government jargon and acronyms
- are brief
- indicate at a glance what the content is about
- are Google-friendly – use words and phrases for which users might be searching
- use plain English
- are not cryptic.
Avoid using the names of programs or initiatives in headings – instead use the theme or subject of the program.
Other topics in this section