Website Writing Guide

Writing for government websites

Composing effective headings

Effective page and section headings:

  • make sense to the target audiences
  • avoid government jargon and acronyms
  • are brief
  • indicate at a glance what the content is about
  • are Google-friendly – use words and phrases for which users might be searching
  • use plain English
  • are not cryptic.


Avoid using the names of programs or initiatives in headings – instead use the theme or subject of the program.


Other topics in this section

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