Website Criteria

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Guidelines

• Blogs and Wiki guidelines

• Selecting a website developer

• Ten golden website usability principles

• Website health check

• Website writing guide

  • Writing for the Web - the principles

    • Consider how people use the Web
    • Layer the information
    • Use plain English
    • Understand the Web as a writer
    • Writing for search engines

  • Before you begin to write

    • Choose the information format
    • Identify the aims
    • Identify the intended audience
    • Manage the writing process
    • Structure the content
    • Understand your web publishing environment
    • Working with existing web content

  • Writing for government websites

    • Making government websites relevant
    • Discover what your users want
    • Composing effective headings
    • How to avoid overwhelming users
    • Improving search-engine ranking
    • How to increase audience reach
    • Content approval

  • Web writing style and presentation

    • Accessible writing and presentation
    • Acronyms
    • Active voice
    • Capitals in headings
    • Commonly misused words
    • Heading hierarchy
    • How to present instructions
    • Hyperlink style
    • Paragraph structure
    • Presenting PDFs
    • Sentence and paragraph structure
    • Web writing and presentation style
    • Web page navigation
    • Words and phrases to avoid

  • Grammar, punctuation and spelling

    • Abbreviations
    • Capitals
    • Citing references
    • Dates and times
    • Grammer
    • Grammar punctuation spelling
    • Lists bullets numbers hyperlinks
    • Numbers
    • Punctuation
    • Quotations
    • The basic punctuation rules
    • Use of italics
    • Web page addresses

  • Editing and proofreading

  • References and resources

  • Spelling

  • About this website writing guide

Our consultants

Research

• Achieving a healthy web culture

• The website life cycle

• User expectations online

• Website benchmarking

• Website examples and books
  

Webpage clutter test

Website benchmarking